Home | Napkin Food Marketing
  • We're a restaurant marketing studio

    driven by the passion for food and the eagerness to market restaurants around the globe. Digital Marketing and Branding tailor-made for your eatery.

Hello, I'm Jane!

I'm a certified advertiser and digital marketer, with an enormous passion for food.

The team and I, will help you achieve your restaurant's goals, whether is getting more social proof, a stronger brand awareness or more online sales.

We'll put our heads together and come up with the best way to help you thrive!
  • Advertising

    Always within reach

  • Branding

    Visually appealing

  • Consulting

    Be guided

  • Social Media Marketing

    Reach out to those who are social-savvy

  • Web Design & Development

    Your website: The modern day business card

The competition to stand out online is becoming more and more challenging.

To get the right customers to your website we target the right audience! Once on your website, they are only a few clicks away from checking out with a meal. In order to make this happen, we target at the specific times of the day. Even specific times of the year. Connecting with your potential customer by sending a tailored a message which entices them to visit your website. We strive to get the most customers with the least budget.

With Napkin, we can help tailor your advertising strategy by using various approaches (PPC advertising to name one). Each plan involves in-depth research, testing, adaption, refinement then scaling. This method is a proven process to help your restaurant.

With Napkin, we can help customise your advertising strategy by using various approaches (PPC advertising to name one). Each plan involves in-depth research, testing, adaption, refinement then scaling. This method is a proven process to help your restaurant.

  • Competitors and audience analyses
  • Facebook Ads
  • Google Ads
  • Retargeting ads

As human beings, we are all attracted to what is beautiful. So let's make your visuals stand out!

Napkin offers graphic services covering these three areas::

Branding - Your logo and your brand is basically what you want your customers to remember you by. Of course your food should also be memorable but this may never happen if you can't catch their eye. We make sure your brand is aligned to your restaurant's vision and your clientele's tastes.

Graphic Design - Everything from flyers to website layout, to social media posts, to menus and more. We can do it all. Our designers' touch will make sure all your graphics stand out.

Photography - A successful digital marketing strategy always begins with a food photography session. The dishes you serve are the basis of what we will need to promote your restaurant. It is a good opportunity to start building up that much required portfolio of images of your business. It also doesn't hurt that it helps draw customers in with their eyes when admire your food.

Napkin creates beauty. As human beings, we are attracted to what is beautiful. Our graphic services will not only help with what’s needed visually but we also ensure it’s visually pleasing. We eat with our eyes after all.

  • Create your brand from scratch
  • Logo and branding guidelines
  • Social media graphic design
  • Food photography

Do you feel like the new menu isn't a success? Do you want to push a certain dish more than another?

At Napkin, not only can we help but we want to help! We're just as passionate about your food and your restaurant as you are! Possibly more so because we can see the potential others cannot. Let us help you get started.

We'll discuss what your end goal is and suggest a new plan that will give you an 'A to Z' solution for your restaurant. Be it tweaking the daily specials or rebranding the whole establishment. We've got your back throughout the entire journey.

Napkin not only can we help but we want to help. We are happy to guide you. We are just as passionate about your restaurant as you are… sometimes even more so because we can see the potentials others miss.

  • Menu engineering and pricing strategy
  • Marketing promotional plan
  • Goal-orientated web design

Are you on Facebook? Do you have an Instagram account? Have you seen your reviews on TripAdvisor? Does all of this overwhelm you?

At Napkin, we can take care of all the good (and the bad) online communication for you. This can be anything from new menu uploads to taking care of what's been written about your restaurant online. The level of social interaction is solely dependent on your wishes. We will have an expert understanding of what is possible in order to make it happen.

The social media sector is forever changing. Sometimes daily. Everyone at Napkin has their finger on the pulse to make sure we never miss a beat.

Napkin will take care of all the good (and the bad) online communication. The social media sector is constantly changing. We keep an eye on what happens in the industry at all times then we draw up a plan to make it happen.

  • Market and audience analysis
  • Social media organic and paid campaigns
  • Restaurant launch solution
  • Lead generation campaign
  • Monthly social media management
  • Food photography and graphic design included

A website will tell potential customers within seconds whether or not you are what they are looking for. This is why it's so important to make sure your website speaks volumes within moments. With the correct design and user-experience science applied your website can say the right things.

At Napkin, regardless of whether you want a super simple or super slick design, we cater for all. Our developers code mainly in PHP and HTML which means we can be flexible and easily custom designs to fit your needs.

Our web development service also extends to reliable web hosting, domain names and dedicated email addresses.

Napkin turns your website into a modern day business card. We make your website speak volumes within moments. Whether you want a super simple or super slick design, we cater for all. We easily custom designs to fit your needs.

  • Reliable web hosting
  • Domain name registration
  • Customised web design
  • Web development

6 Great Website Ideas For Your Restaurant
  • 6 Great Website Ideas For Your Restaurant
  • Online Restaurant Marketing / September 21st, 2020 / 0 comment(s)
  • Your restaurant’s website can speak volumes about your brand. Living in a highly digitised world, it is little wonder that a lot of customers’ first point of contact with restaurants is through its website or other online platforms. A website ...
5 Content Rules To Master Your Restaurant's Social Media
  • 5 Content Rules To Master Your Restaurant's Social Media
  • Online Restaurant Marketing / August 31st, 2020 / 0 comment(s)
  • There are a number of reasons why you should prioritise content marketing for your restaurant. The most important reason being that people usually look up a restaurant online before deciding to dine there. Therefore, you should make sure the content ...
How To Correctly Use PR For Your Restaurant
  • How To Correctly Use PR For Your Restaurant
  • Offline Restaurant Marketing / April 30th, 2020 / 0 comment(s)
  • Leveraging the power of Public Relation (PR) can work wonders for your restaurant. If you do not have a PR strategy in place here are a few ideas to get you started.   Create interest   One of the best things about a PR ...


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Napkin (“Napkin”, “we”, “us”) is committed to respecting your privacy and recognizes your need for appropriate protection and management of any personally identifiable information (“Personal Information”) you share with us.

Napkin has established this Privacy Policy to let you know what information we may collect from you on the publicly available portion of napkinmalta.com (the “Site”) and through various other interactions with you, and how we may use and share that information. Please take a moment to review the terms of our Privacy Policy. By using the Site and/or providing us with Personal Information, you agree to accept the terms of our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site or provide us with any Personal Information. This Privacy Policy applies to information that we collect on the Site and to information which we may collect by other “offline” means, including, without limitation, sales calls and other business transactions. A description of the information we collect on behalf of our advertiser clients through our advertising services is set out in our Notice of Marketing Practices.

Personal Information

Information We May Collect

Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home, business, or other physical address, a phone number, and an email address. We collect Personal Information from our Site users and customers only when such information is voluntarily provided to us, including, without limitation, in connection with inquiries about our services through the “Contact Us” page, as part of signing up for our email subscriptions, or in the process of your business transactions with us. To make our content more relevant to you, we may also ask for information about your present place of employment, such as company name, size, industry sector and number of employees. Of course, if you send us an email in connection with an inquiry about a job application, we may also store the Personal Information provided in connection with that inquiry.

We also offer a variety of email subscriptions where you can get information about online marketing and promotions and special offers. You can subscribe to these emails and you can manage your email preferences. If you become a customer of Napkin, we will always retain the right to email you regarding the Site or services that we’re providing to you.

How We May Use Your Information

If you provide us with Personal Information, we may retain and use that information for several purposes, including facilitating and otherwise addressing your inquiry, request, subscriptions, or business transactions and relationship with Napkin. For example, we may use your Personal Information in order to respond to your questions or requests for information about Napkin. We may also use Personal Information to ensure compliance with our policies and applicable law.

Who We May Share Your Information With

We may sometimes use other businesses to perform certain services for us, such as maintaining the Site and our e-mail services and processing inquiries. We may provide Personal Information to those businesses when that information is necessary for them to complete a requested transaction or otherwise perform their duties. Napkin will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on Napkin’s behalf. Napkin will not sell or share your Personal Information with any unaffiliated third parties for marketing purposes. In the event that Napkin or all of its assets are acquired, all of the data collected by Napkin through the Site and through other means and services provided by Napkin would be among the transferred assets. We reserve the right to disclose such information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other visitors, or anyone else who could be harmed by such activities. We also reserve the right to disclose such information when we believe in good faith that the law requires it.

Non-Personal Information

From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as what sites visitors are coming from when they visit our Site, when they first visited our Site, their IP address, how many visitors visit a specific page on the Site, how long they stay on that page and which hyperlinks, if any, they “click” on. We may use the IP address to infer information about such visitor, including its company, city and state. We collect this information through the use of “cookies” and other tracking technologies, which are discussed in greater detail below. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners, sponsors, advertisers, or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.

Links to Other Sites; Public Venues test

Please be aware that when you are on the Site, you could be directed to other sites that are beyond our control via hyperlinks. For example, if you choose to use the Napkin Directory at the Site, you may be sent to a third party website if you click on a hyperlink. These other websites may send their own cookies to visitors, collect data, or solicit Personal Information. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your Personal Information collected there.


The security of your Personal Information is important to us. We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. We restrict access to personal information to Napkin employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. For more information visit the Security page.

Children’s Privacy

This Site is not intended for use by children under 13. We do not knowingly collect Personal Information from anyone under 13 years of age. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database. Changes to Our Privacy Policy.

The terms of this Privacy Policy may change from time to time. We will notify you of any material changes to this Privacy Policy by posting a notice on the homepage of the Site for a reasonable period of time after such changes are made that this Privacy Policy has been updated and by changing the “Last Modified” date at the top of this Privacy Policy. We encourage you to check this page periodically for any changes. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

Governing Law

Napkin makes no representation that this Privacy Policy and such practices comply with the laws of any other country. Visitors who use the Site and reside outside the European Union do so on their own initiative and are responsible for compliance with local laws, if and to the extent that local laws are applicable. If you reside outside of the European Union, by using our Site, you consent to the transfer and use of your information outside your country.

Contacting Us

If you have any comments or questions regarding our Privacy Policy, please contact us at info@napkinmalta.com, or at our contact information below.


Triq il-ktajjen, 60

Swieqi SWQ 3230